To be the leading grower and exporter of high quality roses in Zimbabwe and the Region
To meet and exceed our customer expectations through growing high quality roses that compete only with the world’s best.
We motivate, inspire and assist our employees to create a better future for themselves and for the company.
We are what we say we are
We are different together
We are answerable for the results of our exercise of discretion
Excellence is our hallmark
We think and act in ways that shape our future
We are the sum total of the talent, skill & judgement of our employees.